Lead Designer, Brand and Creative
Core
Define and elevate the creative vision for Topps.com, the digital hub for sports collectibles, shaping fan engagement across web, commerce, and digital storytelling.
Role type
Senior Brand Lead Creative (Digital & Commerce)
Builds
Digital brand guidelines, campaign toolkits, launch pages, social content, and brand-forward web surfaces.
Domain
Sports collectibles, e-commerce, and digital brand building.
Deliverable
product features
Required skills
Digital brand building, design systems, cross-functional leadership, creative direction, web design, prototyping, Adobe Creative Suite, Figma.
Preferred skills
Sports/entertainment brand experience, DTC/e-commerce brand building, balancing creative strategy with business impact.
Responsibilities
Evolve visual and verbal identity, lead creative direction for feature launches and campaigns, partner with Product Design on product personality, design marketing site and employer brand assets, create B2B sales enablement materials.
Seniority
Senior, hands-on IC with leadership responsibilities.
