Social Media Manager

Company Overview:
Inobal is a leading provider of innovative software solutions, specializing in CRM and marketing automation platforms for businesses across various industries. With a focus on enhancing customer engagement and driving business growth, Inobal empowers organizations to streamline their marketing efforts and achieve measurable results. Inobal operates globally, serving a diverse clientele ranging from startups to large enterprises.

Role Overview:
The Social Media Manager will be responsible for developing and executing Inobal's social media strategy to enhance brand awareness, generate leads, and drive engagement. This role involves creating compelling content, managing social media channels, analyzing performance metrics, and collaborating with cross-functional teams, including marketing, sales, and product development. The Social Media Manager will play a crucial role in shaping Inobal's online presence and fostering meaningful connections with its target audience, ultimately contributing to the company's overall marketing objectives and business growth.

**Key Responsibilities:

Strategy & Planning**
▸ Develop and execute a 360° social media strategy across Instagram, Facebook, YouTube, LinkedIn, X/Twitter, and emerging platforms.
▸ Translate brand priorities into platform-first creative concepts aligned with business goals.
▸ Build and manage monthly editorial calendars in sync with marketing, sales, and product timelines.
▸ Identify real-time cultural moments, trends, and platform opportunities that fit the brand voice.
▸ Plan and manage paid social campaigns (Meta Ads, LinkedIn Ads, YouTube Ads) end-to-end.

Content Creation & Publishing
▸ Own daily publishing across all platforms — writing copy, sourcing visuals, scheduling, and ensuring brand consistency.
▸ Create and manage a mix of content formats: carousels, static posts, Reels, Shorts, Stories, and long-form video.
▸ Collaborate with designers, videographers, and copywriters to produce high-performing creative assets.
▸ Ensure all content is optimized for each platform's best practices — dimensions, captions, hashtags, and timing.
▸ Manage content for product launches, brand campaigns, promotional offers, and seasonal moments.

**Community Management & Engagement

▸ Monitor and engage with comments, DMs, and brand mentions across all channels daily.
▸ Build and nurture a loyal online community aligned with brand values.
▸ Identify and coordinate with relevant creators, micro-influencers, and brand advocates.
▸ Escalate trends, feedback, and community insights to the marketing and product teams.

Paid Digital Marketing (360° Scope)

▸ Plan, execute, and optimise paid campaigns across Meta, Google, YouTube, and LinkedIn.
▸ Manage ad budgets, audience targeting, A/B testing, and creative performance analysis.
▸ Coordinate with the SEO and SEM teams to align organic and paid strategies.
▸ Support email marketing, WhatsApp broadcast campaigns, and influencer partnerships as needed.

Analytics & Reporting

▸ Track, analyse, and present weekly/monthly performance reports across all digital channels.
▸ Own KPIs across reach, impressions, engagement rate, follower growth, leads, and ROAS.
▸ Use platform analytics (Meta Insights, Google Analytics, YouTube Studio) and third-party tools to inform decisions.
▸ Monitor competitor activity and industry benchmarks to stay ahead of the curve.

Required Skillset:
▸ 3–5+ years of hands-on social media management experience with a 360° digital marketing background.
▸ Deep expertise across Instagram, Facebook, YouTube, LinkedIn, X/Twitter, and WhatsApp Business.
▸ Meta Ads Manager & Google Ads — Proven experience running paid campaigns on
▸ Strong copywriting, storytelling, and brand voice skills across different content formats.
▸ Experience creating short-form video content for Reels, Shorts, and TikTok-style formats.
▸ Proficiency in tools like Canva, Adobe Suite (Photoshop / Premiere), CapCut, or similar.
▸ Hands-on experience with social scheduling tools (Buffer, Hootsuite, Sprout Social, or Meta Business Suite).
▸ Strong understanding of SEO fundamentals, content strategy, and funnel-based marketing.
▸ Excellent organisational skills — able to manage multiple campaigns and deadlines simultaneously.

NICE TO HAVE

▸ Experience with email marketing platforms (Mailchimp, Klaviyo, or similar).
▸ Familiarity with Google Tag Manager, Pixel setup, and conversion tracking.
▸ Basic video editing skills for quick social-first content turnarounds.
▸ Prior experience in a D2C, e-commerce, startup, or agency environment.
▸ Understanding of influencer marketing — scouting, briefing, and campaign coordination.

BENEFITS & PERKS

▸ Competitive monthly salary
▸ Health insurance coverage for you and your immediate family.
▸ Paid leaves and public holidays as per company policy.
▸ Fast-track career growth in a scaling marketing team.
▸ Creative, collaborative onsite work culture in the heart of Ahmedabad.
▸ Access to premium tools, platforms, and continuous learning resources.

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