Product Manager

## About the Role We're looking for a Product Manager who wants to build from first principles. This is not a roadmap management role. This is not a coordination role. You'll talk to customers, understand how they operate, identify opportunities, decide what to build, work with engineers and designers to ship it, and measure whether it worked. Our users are typically 35+, run profitable businesses, and are often using software like this for the first time. There is no established playbook for how they should behave. The product has to earn its place in their business from the very first session. The challenge is not building features. The challenge is helping business owners adopt a new way of running and growing their business. ## What You'll Do - Own a product area end-to-end, from discovery to launch to iteration - Talk to customers every week through calls, demos, onboarding sessions, and feedback conversations - Develop a deep understanding of how local businesses acquire, retain, and communicate with customers - Design onboarding and activation experiences that help users see value immediately - Work closely with engineering and design to ship fast and learn quickly - Run experiments across activation, engagement, retention, and monetisation - Track product metrics and use them to guide decisions - Kill features that aren't working and double down on the ones that are ## What Success Looks Like You'll be responsible for helping business owners adopt the product as part of their daily workflow. Key outcomes include: - Faster activation of new users - Higher engagement and product usage - Improved retention and habit formation - Stronger customer outcomes and business impact ## What We're Looking For - 2–5 years of product management experience, ideally at a fast-growing consumer or mobile-first product company - Experience working on activation, engagement, retention, or growth problems - You've taken something from idea to launch and owned the outcome - Strong intuition for mobile user behaviour across Android and iOS - Comfortable making decisions with incomplete information - Strong written communication and product thinking - Curious, resourceful, and highly execution-oriented - Excited to talk to customers directly and use those insights to shape the product ## Nice to Have - Experience building for SMBs or local businesses - Experience in a 0-to-1 product environment - Experience creating new user behaviours rather than optimising existing ones - Familiarity with AI tools and AI-powered product experiences ## Why This Role - End-to-end ownership from problem discovery to shipped product - Direct access to founders and rapid decision-making - A small team with high trust and high responsibility - A chance to define the product DNA of a company from its earliest days - Customers whose problems are tangible, important, and easy to understand - The opportunity to build software that helps millions of local businesses grow ## This Role Is Probably Not For You If - You prefer managing roadmaps over discovering problems - You need extensive data before making decisions - You enjoy process more than building - You want clearly defined requirements handed to you - You'd rather work on incremental optimisation than creating something new If you enjoy talking to customers, shipping quickly, and figuring things out from first principles, we'd love to talk.