Market Research Analyst
Core
Translate complex data into actionable insights to help clients optimize marketing strategies and understand shopper trends.
Role type
Junior market research analyst (FMCG focus)
Builds
Client reports, visual presentations, and actionable insights on shopper behavior
Domain
Retail / FMCG / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Data interpretation, trend identification, survey outcome analysis, report writing, stakeholder coordination, process improvement
Preferred skills
FMCG industry experience, survey programming software (Qualtrics, Forsta, QuestionPro, Alchemer), Q or SPSS
Technologies
Microsoft Excel, PowerPoint, Qualtrics, Forsta, QuestionPro, Alchemer, Q, SPSS
Responsibilities
Support end-to-end analysis projects from briefing to delivery, gather and validate data from clients and internal teams, interpret survey outcomes and sales data to develop reports, assist in developing client reports, coordinate with senior stakeholders on timelines and deliverables, respond to client queries and support proposal development, recommend process improvements, build and maintain client relationships
Seniority
Junior, 1–2 years experience