Social Media Producer, Good Weekend, Traveller and Sunday Life
Core
Lead audience growth and commercial evolution for premium lifestyle brands (Good Weekend, Sunday Life, Traveller) via social media amplification and partnerships.
Role type
Senior Social Media Producer (Lifestyle/Media)
Builds
Off-platform audience engagement and commercial revenue streams for magazine brands
Domain
Australian Media & Publishing
Deliverable
product features
Required skills
Social media strategy, multi-platform content creation (Instagram, Facebook, TikTok, WhatsApp, YouTube), video editing, copywriting, data analytics, client partnership management
Preferred skills
Graphic design, camera presence, headline writing, editorial judgment
Technologies
Scheduling tools, analytics platforms, video editing software
Responsibilities
Manage day-to-day social accounts and publish engaging content; Collaborate on bespoke vertical video and social content; Execute commercialisation strategies with clients; Plan social coverage for special editions; Track metrics and share performance insights
Seniority
Mid-Senior, hands-on IC