Marketing Specialist
Core
Research market opportunities, develop and implement marketing strategies, and analyze customer/market trends to support New Aim's ecommerce products and brands.
Role type
Marketing Specialist (Ecommerce)
Builds
Marketing strategies, campaigns, and promotional initiatives for ecommerce products and brands
Domain
Ecommerce, Retail, Digital Marketing
Deliverable
product features
Required skills
Market research, Strategy development, Data analysis, Digital marketing planning, Campaign coordination, Brand positioning, Stakeholder liaison, Trend monitoring
Preferred skills
Ecommerce experience, Analytical thinking, Project management
Technologies
Website content, Search, Social media, Email, Marketplace platforms
Responsibilities
Conduct market research to identify customer trends and competitor activities; Develop and implement marketing strategies and campaigns; Analyze customer behavior and sales performance to provide recommendations; Plan and coordinate digital marketing activities across online channels; Monitor competitor marketing activities and pricing strategies; Coordinate development of marketing materials and campaign assets; Evaluate campaign effectiveness using performance indicators.
Seniority
Mid-level, hands-on IC