Digital Producer – Editorial
Core
Shape local journalism into must-watch social content and lead daily video production for Shepparton News and McPherson Media Group.
Role type
Digital Producer (Editorial)
Builds
High-performing reels, vertical video, and non-traditional story formats for social media platforms.
Domain
Regional news media / Social media content
Required skills
Short-form video production, editing, hook-based storytelling, social media platform management, online community moderation, performance analytics
Preferred skills
Mobile journalism workflows, digital-first publishing habits
Responsibilities
Produce high-performing reels and vertical video; lead daily content distribution across social platforms; moderate comments and online discussions; use analytics to track performance and identify growth opportunities; collaborate with reporters and editors on mobile video workflows.
Seniority
Early-career to mid-level