Marketing Manager (Fanquip)
Core
Lead B2B marketing function to drive qualified lead generation, demand generation, and measurable business growth for industrial ventilation solutions.
Role type
Senior B2B Marketing Manager
Builds
B2B marketing strategies, campaigns, and content for industrial and manufacturing applications
Domain
Industrial manufacturing / Engineering / Ventilation solutions
Required skills
B2B marketing strategy, demand generation, lead generation, HubSpot/CRM management, digital marketing (SEO/SEM, email, social), data analytics, project management, stakeholder management, content development, AI tool utilization
Preferred skills
Team leadership, experience in complex B2B environments (industrial, mining, construction), consultative sales cycle expertise, technical product translation
Technologies
HubSpot, CRM, SEO/SEM, email marketing platforms, social media platforms, AI tools
Responsibilities
Develop integrated B2B marketing strategies aligned with commercial objectives; manage and optimize CRM processes and lead nurturing; execute digital marketing campaigns across multiple channels; collaborate with Sales to align marketing activities with revenue goals; monitor market trends and competitor activity; manage marketing budgets and external agencies; support product launches and industry events.
Seniority
Senior, hands-on IC
