Sr. Manager Market Research & Data Analytics
Core
Develop and implement market research strategies, analyze syndicated and primary data, and translate findings into actionable recommendations for product development and business strategies.
Role type
Senior Manager, Market Research & Data Analytics
Builds
Actionable market insights, digital marketing analytics, and holistic data-driven analysis for business decisions
Domain
Pharmaceutical industry, Market Research, Data Analytics
Deliverable
dashboards & analysis
Required skills
Market research methodologies, Data analysis tools, Statistical techniques, Data visualization, Project management, Social media listening
Preferred skills
Master's degree in Marketing or Business Administration
Technologies
Power BI, Qlik, Tableau, MS-Project, Google Analytics, Hootsuite, Brandwatch
Responsibilities
Develop comprehensive market research strategies, Analyze syndicated data to extract insights, Design and conduct primary and secondary market research studies, Conduct digital marketing analytics, Perform social media listening and monitoring
Seniority
Senior, Management