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Senior Software Engineer

🌐 Remote💼 Full-time🗓 2026-06-24

Core

Build and improve systems powering an advertising platform for local media professionals, spanning backend services and client-facing features.

Role type

Senior full-stack software engineer (AdTech)

Builds

Advertising platform features, backend services, and ad-tech-scale data/ML solutions

Domain

AdTech / Local Media

Deliverable

production ML models | product features

Required skills

Full-stack development, backend development, ad serving, pixels, tracking, measurement, automated testing, code reviews

Preferred skills

React, observability tools, data science/machine learning concepts, high-throughput data solutions

Technologies

Golang, React, Looker, OpenTelemetry, Sentry, New Relic

Responsibilities

Build and maintain frontend and backend features, design and implement UI components, support backend services for data accuracy and reliability, enhance observability and monitoring, contribute to ad-tech-scale data and ML solutions, write automated tests, participate in code reviews, collaborate on technical decisions

Seniority

Senior, hands-on IC

Rewrite
## About the role Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive's platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. Madhive is looking for a Senior Software Engineer with previous experience working in an AdTech ecosystem to join our engineering team at Madhive. This person will help build and improve the systems that power our advertising platform, with work spanning both backend and client-facing features. You'll work closely with engineers across the stack to ship reliable, well-tested software and contribute to the quality and evolution of our technology. This role is ideal for someone with hands-on experience in adtech and who wants to deepen their impact in a fast-moving environment. This role is open for remote work across the country, or for those willing and able to work in our NYC or Redwood City, CA offices 2-3 days a week. ## Responsibilities - Build and maintain features across our frontend and backend systems, with a strong emphasis on clean, maintainable code. - Contribute to the design and implementation of UI components that give teams and clients strong visibility into system behavior and performance. - Support backend services with a focus on data accuracy, system reliability, and operational excellence. - Collaborate with teammates to enhance observability and monitoring through dashboards, alerts, and instrumentation. - Contribute to the design and implementation of ad-tech-scale data and ML solutions. - Write automated tests and contribute to ongoing improvements in tooling, coverage, and quality. - Participate in code reviews, share feedback, and help drive alignment on technical decisions. - Collaborate with product and engineering partners to scope work, refine requirements, and deliver features on time. ## Requirements - 5+ years of experience as a full-stack engineer working with modern frontend and backend technologies. - Background in adtech, including hands-on experience with ad serving, pixels, tracking, measurement, or related systems. - Solid backend development skills. We use Golang, but experience with any modern backend language is welcome. - Strong experience with React or a comparable frontend framework preferred. - Familiarity with observability and monitoring tools such as Looker, OpenTelemetry, Centry, or New Relic. - A strong interest in data science/machine learning concepts, or hands-on experience with high-throughput, ad-tech scale data solutions. - Comfortable working with automated testing frameworks and
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