(Senior) Product Marketing Manager (m/w/d) - AI LegalTech
Core
Positioning, messaging, and sales enablement for an AI LegalTech product that automates legal work for law firms.
Role type
Senior Product Marketing Manager (B2B SaaS/AI)
Builds
AI-powered legal automation platform for law firms
Domain
Legal Tech / AI
Deliverable
product features
Required skills
B2B SaaS product marketing, narrative development, copywriting, sales enablement program building, website content strategy, market research, competitive intelligence, pricing strategy
Preferred skills
Legal industry experience, AI/ML domain knowledge
Technologies
None explicitly stated
Responsibilities
Develop messaging frameworks and position product against competitors; build and maintain website content for products/features/use cases; create testimonials, case studies, and references; conduct audience analysis and market research; build competitive intelligence and battle cards for sales; support pricing and packaging strategy
Seniority
Senior, hands-on IC