## About the role
TMI Universal is a multi-sector marketing and lifestyle company operating at the intersection of luxury, sports, fashion, entertainment, and cutting-edge technology. We create premium brand experiences, drive high-value marketing campaigns, and produce exclusive events that engage elite audiences worldwide.
We're seeking a Director of AI & Automation to lead, innovate, and execute next-generation AI initiatives that streamline operations, boost sales, and push the creative limits of our brand.
## Role Overview
As Director of AI & Automation, you'll lead a hybrid role that blends strategic leadership with hands-on execution. You'll oversee the research, implementation, and optimization of AI-driven systems for sales funnels, operational automation, creative content production, and audience engagement—across luxury, sports, fashion, events, and entertainment divisions.
You will be both a visionary leader building systems and guiding teams, and a technical expert capable of implementing solutions yourself.
## Responsibilities
- Sales Funnel Optimization – Design and deploy AI-powered lead generation, nurturing, and conversion systems using tools like HubSpot, Salesforce, and ClickFunnels.
- Process Automation – Implement advanced workflows via Zapier, Make (Integromat), Airtable, and ClickUp to increase efficiency and improve client communication.
- AI Tools & Services Research – Continuously identify, test, and integrate cutting-edge AI platforms including OpenAI (ChatGPT), Anthropic Claude, Midjourney, Runway, ElevenLabs, and Sora.
- Prompt Engineering & Management – Develop, refine, and manage high-performing AI prompts for marketing, creative storytelling, and operational processes.
- Creative Production – Use AI for luxury brand visuals, sports marketing assets, fashion campaign content, event promotions, and entertainment-based storytelling.
- System Integration – Link AI solutions across CRM, analytics, social media, and creative platforms for seamless workflows.
- Analytics & Decision Support – Use AI-driven insights to guide marketing strategy, audience targeting, and creative direction.
- Innovation Leadership – Build internal AI capability, train teams, and lead company-wide adoption of new technologies.
- Cross-Industry Adaptability – Apply AI solutions tailored to luxury lifestyle, athletics/sports, fashion, creative management, and event production.
## Requirements
- 3–5+ years experience in AI, automation, or related tech fields, with proven leadership experience.
- Expertise with OpenAI, Midjourney, Anthropic Claude, Zapier, Make, HubSpot, Salesforce, ClickFunnels, Runway, ElevenLabs, Sora or similar.
- Strong background in luxury, sports, fashion, event management, entertainment, or marketing.
- Experience integrating AI tools with CRM systems, marketing automation, and analytics platforms.
- Strong creative instincts with knowledge of character creation, brand storytelling, and social media campaigns.
- Ability to lead teams while also personally executing high-level AI projects.
- Excellent research skills and ability to adapt quickly to emerging technologies.
- Data-driven mindset with a balance of technical skill and creative vision.
- Prompt engineering and execution
## What we offer
- Competitive equity package + performance-based bonuses.
- Opportunity to work on high-profile luxury and entertainment projects.
- Access to cutting-edge AI tools and training.
- Creative, fast-paced, and collaborative work culture.
- Travel opportunities for events and activations.
## About the company
TMI Universal is a multi-sector marketing and lifestyle company operating at the intersection of luxury, sports, fashion, entertainment, and cutting-edge technology. We create premium brand experiences, drive high-value marketing campaigns, and produce exclusive events that engage elite audiences worldwide.
## To apply
Send your resume, portfolio of AI/automation projects, and a short statement on how you've used AI to transform a business or creative process to
[email protected] with the subject line:
Director of AI & Automation – [Your Name]
