Associate Director, Product Marketing - Multi Asset
Core
Lead product marketing initiatives and content creation for S&P DJI's multi-asset index solutions to drive awareness, adoption, and engagement in the insurance, bank, and asset management landscape.
Role type
Associate Director, Product Marketing
Builds
Multi-asset benchmark offerings and downstream products built on S&P DJI indices
Domain
Financial Services / Multi-Asset Investment Strategies
Deliverable
product features
Required skills
Multi-asset investment strategies, Product marketing lifecycle, Content strategy and creation, Go-to-market strategy, Market research and competitive analysis, Account-based marketing
Preferred skills
Insurance sector experience, Investment banking experience, Digital marketing channels
Technologies
None stated
Responsibilities
Design and implement comprehensive content marketing strategies; Develop and refine product positioning and messaging; Lead go-to-market strategies for new product launches; Conduct market research and competitive analysis; Engage with key partners and clients via account-based marketing; Establish KPIs and report on marketing initiative success
Seniority
Senior, hands-on IC