Senior Program/Projektledare CRM
Core
Leading complex CRM system implementations and marketing automation initiatives to integrate business operations, technology, and new working methods for a public transport authority.
Role type
Senior Program/Project Manager (CRM & Marketing Automation)
Builds
CRM capabilities, marketing automation workflows, and customer communication channels for public transport services.
Domain
Public sector / Transportation / CRM & Marketing Automation
Required skills
CRM system implementation, marketing automation, program/project management, stakeholder coordination, change management, public sector project management, data privacy compliance
Preferred skills
Experience with commercial CRM implementations, integration with sales/customer service systems, decision support development
Technologies
CRM systems, marketing automation platforms, customer databases (CDP), sales systems, customer service systems, analysis platforms
Responsibilities
Lead project progress, planning, and prioritization with focus on business value; Define scope and roadmap for step-by-step CRM rollout; Coordinate business needs, customer journeys, and requirements with marketing communication; Lead and coordinate requirements gathering, procurement, implementation, and vendor collaboration; Ensure collaboration between business, IT, information security, data protection, and external vendors; Drive change management and create conditions for new working methods and competencies; Prepare decision support materials and clarify choices, dependencies, and priorities.
