AI Creative, Content & GEO Specialist
Core
Leads AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to scale marketing initiatives and improve discovery on AI-powered platforms.
Role type
Senior IC marketing specialist (AI creative & GEO)
Builds
AI-driven content assets, prompt engineering frameworks, and agentic workflows for marketing teams
Domain
Marketing, Generative AI, Content Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Generative AI tools, prompt engineering, GEO principles, content marketing, digital publishing, project management, analytical capabilities
Preferred skills
MBA, experience with AI-powered content creation
Technologies
Generative AI tools, AI-powered content creation platforms
Responsibilities
Scale AI-driven content production, develop prompt engineering frameworks, evaluate and optimize AI tools, manage content across owned/earned channels, establish AI content governance and training, define performance metrics for GEO visibility and engagement
Seniority
Senior, hands-on IC