AI Creative, Content & GEO Specialist
Core
Leads AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to scale marketing effectiveness and visibility across traditional and AI-powered discovery platforms.
Role type
Senior Marketing Specialist (AI & GEO)
Builds
Scalable AI-driven content production workflows and GEO strategies for GSB marketing.
Domain
Marketing / Generative AI / Content Operations
Required skills
Generative AI tools, Prompt engineering, GEO principles, Content marketing, Digital publishing, Project management, Analytical capabilities
Preferred skills
MBA, Experience with agentic workflows, Stakeholder management
Technologies
Generative AI tools, AI-powered content platforms
Responsibilities
Scale AI-driven content production, Develop prompt engineering frameworks, Evaluate and optimize AI tools, Manage content for GEO presence, Establish AI content governance, Track performance metrics for efficiency and visibility
Seniority
Senior, hands-on IC
