Organic Social Specialist, Organic Social Team
Core
Develop H&M's presence across assigned social channels by turning audience insights and platform behaviors into content priorities and actionable briefs for creative teams.
Role type
Senior IC organic social specialist
Builds
Organic social channels and content strategies for H&M's global campaigns
Domain
Fashion retail + social media marketing
Deliverable
product features
Required skills
Platform expertise, audience insights analysis, content planning, channel strategy, performance monitoring, experimentation, brief creation
Preferred skills
Cultural curiosity, creative thinking, analytical mindset, experimental approach, collaboration
Technologies
Social media platforms (implied: Instagram, TikTok, etc.)
Responsibilities
Implement channel strategies and roadmaps, lead content planning and prioritization, translate insights into actionable briefs, test emerging formats and features, monitor performance and provide recommendations
Seniority
Mid-level, hands-on IC