Organic Social Coordinator, Organic Social Team
Core
Manage scheduling and publishing of content across organic social channels, lead daily community management, and monitor audience sentiment to identify reactive opportunities for H&M's brand.
Role type
mid-level social media coordinator (organic social)
Builds
H&M's global organic social presence and community interactions
Domain
Fashion retail + social media
Deliverable
product features
Required skills
social media publishing, community management, audience sentiment analysis, crisis management, cultural trend monitoring, content coordination
Preferred skills
fashion industry experience, instinct for tone and timing, proactive opportunity spotting, strong organizational skills
Technologies
major social platforms (Instagram, TikTok, X, etc.)
Responsibilities
Coordinate and manage scheduling and publishing of content across assigned organic social channels; Ensure content is published accurately, consistently and at the right time; Lead day-to-day community management and engage with audiences; Monitor conversations, audience sentiment and cultural trends; Identify emerging topics, behaviours and reactive opportunities; Turn recurring audience questions, reactions and feedback into useful insights; Recognize potentially sensitive issues early and follow escalation processes.
Seniority
Mid-level, hands-on IC