Web Content Manager
Core
Develop, manage, and optimize website content across digital touchpoints to create engaging user experiences and support business goals.
Role type
Web Content Manager
Builds
Website content, pages, and digital initiatives
Domain
Digital marketing and web content
Deliverable
product features
Required skills
CMS platforms (Drupal, WordPress, Episerver, Magento), content performance analysis (Google Analytics GA4, SEO tools), cross-functional collaboration, brand compliance, data-driven decision making, content repurposing
Preferred skills
Figma, AI content development
Responsibilities
Plan and create website content, optimize existing pages for user experience, analyze content performance, collaborate on product launches and campaigns, review content for brand consistency, use data for continuous improvement