E-com Lead - Sales Market Sweden
Core
Plan and execute daily product exposure on .com and app to ensure relevant, visible offers aligned with commercial priorities, optimizing the end-to-end digital shopping journey.
Role type
Senior IC e-commerce merchandising lead
Builds
Digital shopping experience and product visibility for H&M Group customers
Domain
Retail / E-commerce
Deliverable
product features
Required skills
online merchandising, site optimization, data-driven analysis, campaign management, internal search optimization
Preferred skills
UX knowledge, commercial planning, cross-functional collaboration
Technologies
.com, app, internal search systems
Responsibilities
Publish content on .com and app according to QCP and marketing calendar; Manage day-to-day execution of product exposure and optimize ranking, deals, and discounts; Use data-driven insights to optimize navigation, exposure tactics, and ranking; Optimize internal search (e.g., add synonyms); Partner with E-com, Digital experience, Commercial, and Customer Activation teams to align actions.
Seniority
Mid-level, hands-on IC