Data & BI Lead - Marketing & Customer Insights
Core
Lead the long-term vision, strategy, and roadmap for Data & BI within H&M Global Marketing, transforming marketing data into trusted, accessible, and actionable insights to support business decisions.
Role type
Senior IC data & BI lead (marketing)
Builds
Holistic marketing data and BI toolkit, scalable reporting tools, and self-service capabilities
Domain
Retail marketing analytics and business intelligence
Deliverable
dashboards & analysis
Required skills
Data strategy and roadmap planning, SQL, Power BI, data governance, data quality, stakeholder management, analytical problem-solving
Preferred skills
Marketing and customer data experience, Google Cloud Platform, BigQuery, Databricks, automation of analytical processes
Technologies
Power BI, Google Cloud Platform, BigQuery, Databricks
Responsibilities
Lead the long-term vision, strategy and roadmap for Data & BI within H&M Global Marketing; Oversee the holistic marketing data and BI toolkit; Lead and support Data & BI Specialists by establishing best practices; Drive prioritisation for the Data & BI area; Represent Marketing in cross-functional data and analytics initiatives; Establish and maintain strong frameworks for data governance, data quality and ways of working; Partner with business stakeholders, product teams, data engineers and analysts to improve data knowledge, quality, accessibility and governance; Translate business needs into scalable analytical solutions and guide the development and optimisation of data models, dashboards and reporting tools; Identify opportunities to strengthen H&M's technical and analytical landscape and develop solutions that create measurable business value; Drive automation, standardisation and process improvements to increase efficiency, consistency and scalability; Support the development of self-service capabilities that enable teams to access insights and make informed decisions more independently.
Seniority
Senior, hands-on IC with strategic leadership