Senior Digital Product Designer
Core
Lead complex and ambiguous digital product design initiatives, defining strategies, user flows, and interfaces to improve user experience and commercial outcomes.
Role type
Senior Digital Product Designer (Strategy & Design Systems)
Builds
Digital product experiences, user flows, prototypes, and scalable design system components for H&M Group's fashion brands.
Domain
Fashion retail / Digital Product Design
Deliverable
product features
Required skills
Strategic thinking, user-centered design, interaction design, UI execution, prototyping, systems thinking, design systems architecture, user research, usability testing, stakeholder management, mentoring, accessibility standards (WCAG), storytelling, workshop facilitation
Preferred skills
Experience with AI design tools, advanced analytics interpretation, cross-functional leadership
Technologies
Figma, Miro, Jira, Google Analytics, Hotjar, Figma Make, Claude Design
Responsibilities
Lead discovery through delivery for complex initiatives; shape product vision and roadmap; conduct and synthesize qualitative/quantitative research; design coherent user flows and interfaces; apply component-based design principles; define and interpret experience measures; run iterative usability testing; mentor junior designers; maintain and evolve design documentation and processes.
Seniority
Senior, hands-on IC with mentorship responsibilities
