Marketing Specialist
Core
Plan, coordinate, and execute local marketing activities, performance marketing campaigns, and events to support the sales network in the Swedish market for a premium automotive and mobility brand.
Role type
Marketing Specialist (Performance Marketing & Local Activation)
Builds
Local marketing campaigns, lead generation initiatives, and event activations for a premium automotive/mobility brand.
Domain
Automotive and Mobility
Deliverable
product features
Required skills
Performance marketing, lead generation, event coordination, campaign planning, CRM management (Salesforce), budget tracking, stakeholder coordination
Preferred skills
Automotive industry experience, dealer network management, retail/customer experience focus
Technologies
Salesforce
Responsibilities
Plan and execute local marketing activities and campaigns; Develop and drive performance marketing activities focused on lead generation and conversion; Coordinate events, customer activities, roadshows, and test drive events; Support dealers with campaigns, marketing materials, and activation planning; Manage and follow up on campaigns in digital and social channels; Plan and coordinate social media content calendars; Work with lead management and customer flows in Salesforce; Coordinate external agencies and vendors; Follow up on budgets and procurement processes related to marketing activities; Contribute marketing insights and commercial recommendations to Nordic and European teams
Seniority
Mid-level, hands-on IC