Marketing Specialist – Paid Social & Content
Core
Create and optimize paid social campaigns and engaging content for EdTech clients to drive performance and conversions.
Role type
Marketing Specialist (Paid Social & Content)
Builds
Digital marketing campaigns and creative assets for client brands
Domain
EdTech / Performance Marketing
Deliverable
product features
Required skills
Paid social campaign management, creative concept development, copywriting, visual asset creation, A/B testing, performance analysis, stakeholder communication
Preferred skills
Multi-client account management, agency experience, marketing automation, CRM systems, SEO basics
Technologies
Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, YouTube Ads, Google Ads, LinkedIn Ads
Responsibilities
Plan, build, and manage paid social campaigns on Meta and TikTok; Create engaging content for digital channels; Develop creative ad ideas and adapt messaging; Monitor, analyze, and optimize campaign performance; Conduct A/B testing on assets and strategies; Prepare performance reports and present insights to clients
Seniority
Junior to Mid-level, hands-on IC