UX Copywriter
Core
Shape how Thule communicates across digital touchpoints to help customers discover, understand, and choose products, combining UX/UI copywriting with AEO and AI-driven content optimization.
Role type
UX Copywriter (Digital Marketing)
Builds
UX and product copy, navigation, customer journeys, and conversion-focused content for Thule.com and digital products.
Domain
E-commerce / Direct-to-Consumer (DTC) / Outdoor & Sports Equipment
Deliverable
product features
Required skills
UX/UI copywriting, e-commerce content creation, AEO/LLM content optimization, marketing automation, paid performance copy, data-driven testing, customer journey mapping
Preferred skills
DTC environment experience, AI and emerging technologies interest, email and paid social copywriting
Technologies
AEO tools, LLM platforms, marketing automation platforms
Responsibilities
Write and refine UX/product copy and navigation; contribute to DTC experience content; optimize content for search engines and AI assistants; collaborate with UX/UI and marketing teams; establish content guidelines and ways of working.
Seniority
Individual Contributor (IC), new role with ownership
