Consumer Engagement & Activation Specialist
Core
Execute annual event plans and secure brand/consumer engagement events and activations in own channels and festivals to drive brand growth and equity.
Role type
Senior event management specialist (consumer engagement)
Builds
Brand presence and consumer engagement at events and festivals
Domain
Consumer goods (tobacco industry) + Event Marketing
Deliverable
product features
Required skills
Event management, Stakeholder management, Vendor management, Budget management, Regulatory compliance, Strategic planning
Preferred skills
Agency relationship management, Omni-channel strategy optimization
Technologies
None stated
Responsibilities
Support and execute event activities based on annual event plan, Supervise events and coordinate potential 3rd party, Collaborate with service providers/vendors and manage service quality, Build and maintain strong relationships with agencies, Manage budgets and service orders for local market projects, Ensure compliance with local regulations and marketing codes
Seniority
Mid-level, hands-on IC