Digital Marketing Specialist – AI & Content
Core
AI-driven digital marketing specialist responsible for strategy, content production, social media, and employer branding using AI tools to accelerate output and optimize performance.
Role type
Senior IC digital marketing specialist (AI & Content)
Builds
AI-generated content (text, image, video), social media campaigns, employer branding assets, and automated marketing workflows.
Domain
Digital marketing, AI applications, content production
Deliverable
product features
Required skills
AI tool proficiency (text, image, video, design), digital marketing strategy, content creation, social media management, SEO, Google Analytics, process automation, data analysis
Preferred skills
Design sense, tonal consistency, self-driven project management, adaptability to new tools
Technologies
AI tools for text/image/video/design, Google Analytics
Responsibilities
Create text, image, video, and design using AI; develop social media and employer branding strategies; manage advertising and SEO; build AI-driven workflows to automate manual processes; analyze results and optimize based on data; drive projects from idea to completion
Seniority
Mid-level, hands-on IC