Growth Marketing Officer
Core
Design and execute growth marketing strategies to acquire users for a social media platform, focusing on grassroots campus campaigns and community building.
Role type
Growth Marketing Officer (early-stage startup)
Builds
User acquisition channels, campus ambassador networks, and organic community growth.
Domain
Social Media / EdTech
Deliverable
product features
Required skills
Growth marketing strategy, community building, campus marketing, viral referral program design, data-driven experimentation, onboarding optimization
Preferred skills
Bootstrapped startup experience, campus/high school network, guerrilla marketing, basic SEO
Technologies
Social media platforms, email marketing tools, referral software
Responsibilities
Design and test growth strategies targeting high schools and universities; Develop campus ambassador programs and grassroots campaigns; Create engagement and referral campaigns; Collaborate with leadership on long-term growth strategy; Partner with product team to optimize user onboarding and retention. (via careerplan.io/jobs/3136910-growth-marketing-officer-at-schmick)