Sr Value Expansion Specialist
Core
Develops Core Lab marketing strategies and executes activities to help Korea achieve market leadership and deliver differentiated value to clinicians.
Role type
Senior marketing specialist (Core Lab solutions)
Builds
Abbott Core Lab solutions marketing plans, launch plans, and franchise positioning
Domain
Healthcare diagnostics (Core Lab)
Deliverable
product features
Required skills
Marketing strategy development, Launch management, Budget management, KOL development, Market analysis, Account management, Value selling, Strategic thinking, Financial acumen, Negotiation
Preferred skills
Clinician activity experience (cardiologist, cardiovascular, emergency medicine), English speaking/writing
Technologies
None stated
Responsibilities
Drive execution of marketing plans aligned with global and country priorities, Launch new solutions with account segmentation strategies, Manage marketing budget and recommend pricing, Develop KOLs and advocates using test-and-learn approaches, Create effective messaging for sales teams, Analyze market data and environmental trends
Seniority
Senior, hands-on IC