Brand Identity Manager
Core
Oversee verbal and visual consistency of brand identity, manage the brand portal as a single source of truth, and maintain brand guidelines for an automotive company.
Role type
Brand Identity Manager
Builds
Brand identity systems, guidelines, and asset libraries for internal and external stakeholders
Domain
Automotive industry, brand management, visual identity
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand identity management, Brand portal administration, Brand guidelines development, Design software proficiency (Adobe Creative Suite), Typography and color theory, Project management, Digital asset library management, Brand compliance auditing, Industry trend analysis
Preferred skills
Experience in strong creative environments, Knowledge of sustainability and new-age mobility
Technologies
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Frontify
Responsibilities
Develop and maintain comprehensive brand identity management encompassing visual elements, messaging, tone of voice, and brand values; Own the brand portal as a single source of truth; Ensure consistency and adherence to brand guidelines across all touchpoints; Collaborate with cross-functional teams to ensure alignment with brand guidelines; Provide guidance and support to stakeholders on brand identity standards; Support the creation and production of brand assets including logos, typography, color palettes, photography, and illustrations; Conduct regular audits to assess brand compliance; Lead and manage brand identity projects from conception to execution
Seniority
Mid-level, hands-on IC
