Precision Oncology Marketing Manager - Direct to Patients (DTP)
Core
Develop and execute omnichannel marketing strategies and plans for the Precision Oncology product portfolio, including patient education, digital medical education, and KOL engagement.
Role type
Marketing Manager (Direct to Patients)
Builds
Multi-channel marketing campaigns, patient education materials, and promotional assets for precision oncology diagnostics.
Domain
Healthcare / Precision Oncology / Diagnostics
Deliverable
product features
Required skills
Commercial marketing strategy, omnichannel campaign execution, medical conference strategy, KOL engagement, data analytics, sales enablement content creation, budget management, stakeholder collaboration.
Preferred skills
MBA, oncology marketing experience, advocacy group experience, diagnostic/pharma/device marketing experience, executive presentation skills.
Technologies
Microsoft Office (advanced PowerPoint)
Responsibilities
Develop marketing plans for commercial readiness, lead multi-channel strategy development, partner on brand campaign activation, develop educational content for providers and patients, execute medical conference strategies, hold leadership in brand planning, support KOL engagement, manage external agency partners and budgets, analyze market data, create sales enablement tools, lead messaging on societal determinants of health.
Seniority
Mid-Senior level, hands-on IC