Precision Oncology Marketing Manager - Healthcare Providers (HCP)
Core
Develop and execute multi-channel marketing strategies and plans for the Precision Oncology product portfolio, including conference strategy, digital medical education, and KOL engagement.
Role type
Marketing Manager (Healthcare Providers)
Builds
Multi-channel marketing campaigns and educational content for precision oncology diagnostics
Domain
Healthcare / Precision Oncology / Diagnostics
Deliverable
product features
Required skills
Commercial marketing in healthcare, Biotech launch experience, Brand planning, Cross-functional collaboration, Data analytics, Budget management, Agency oversight
Preferred skills
MBA, Oncology marketing experience, MRD and/or liquid biopsy experience, Diagnostic/pharma/device marketing experience, Senior management presentation skills
Technologies
None stated
Responsibilities
Develop marketing plans for commercial readiness, Lead multi-channel strategy development, Partner on campaign activation, Develop educational content for providers, Hold leadership in brand planning, Create messaging for provider segments, Analyze market data, Develop sales enablement tools, Lead messaging on societal determinants of health, Manage external agency partners and budget, Participate in field force advisory committee
Seniority
Mid-Senior level