Global Social Media Manager
Core
Lead owned social channels for Abbott's Lingo CGM biosensor, shaping strategy, driving content development, and building an engaged community of users and advocates.
Role type
Global Social Media Manager (Consumer Health Tech)
Builds
Educational and inspiring content for Lingo's social platforms to drive behavioral change and community growth.
Domain
Health technology / Continuous Glucose Monitoring (CGM)
Deliverable
product features
Required skills
Social media strategy, community management, multi-platform content creation, copywriting, analytics, cross-functional collaboration
Preferred skills
Health technology experience, influencer/creator program management, organic and paid social expertise, CGM/metabolic health knowledge
Technologies
Instagram, Facebook, LinkedIn, YouTube Shorts, social listening tools, analytics platforms
Responsibilities
Develop and execute social media strategy across key platforms; own editorial calendar from planning to publishing; manage community engagement and user-generated content; partner with influencers and brand partnerships; ensure content compliance with legal and regulatory requirements.
Seniority
Mid-Senior, hands-on IC