Sr. Product Marketing Manager, Robot Vacuum
Core
Own go-to-market strategy, positioning, and content execution for TP-Link's robot vacuum portfolio within the Smart Home division.
Role type
Senior Product Marketing Manager (Robot Vacuums)
Builds
Robot vacuum product launches, retail assets, Amazon listings, and consumer-facing content for the Smart Home category.
Domain
Consumer Electronics / Smart Home / IoT
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, consumer copywriting, competitive intelligence, campaign concept generation, retail execution, Amazon listing optimization, SEO strategy, influencer collaboration, feature prioritization based on consumer insights
Preferred skills
Hands-on experience in robot vacuum or floor care category, knowledge of navigation technology and self-empty systems, ability to translate technical specs into moments-based stories
Technologies
LiDAR navigation, auto-empty docks, Matter compatibility
Responsibilities
Own positioning and messaging architecture for the full robot vacuum portfolio; lead GTM planning for product launches from feature brief to retail execution; create web copy, product detail pages, and retail assets; brief and manage creative partners for video and visual assets; collaborate with Product Management to influence feature prioritization; execute awareness and conversion campaigns across digital, paid, retail, and social channels; maintain deep understanding of the competitive landscape and translate insights into actionable recommendations; drive collaboration across PR, digital, and influencer channels; own Amazon product listing strategy including title optimization and A+ content; manage SEO strategy for product pages; coordinate email, SEO, and influencer campaigns
Seniority
Senior, hands-on IC