Web Strategist
Core
Lead website strategy for B2B tech clients from startups to enterprises, guiding projects from discovery to launch and ensuring alignment with client objectives.
Role type
Senior IC web strategist
Builds
Website projects and retainer services for B2B tech clients
Domain
Digital marketing and web strategy
Required skills
strategic planning, analytical thinking, problem-solving, stakeholder management, project management, information architecture, user journey mapping, competitor research, data analysis
Preferred skills
experience with full-scale redesigns, tech stack migrations, bespoke web solutions, UI/UX knowledge
Technologies
ScreamingFrog, Google Analytics, Hotjar, Slickplan, Figma
Responsibilities
Conduct stakeholder interviews to identify business goals and end-user priorities; create project plans based on qualitative and quantitative data; define information architecture and user journeys; collaborate with design and dev teams; produce client-facing reports with actionable recommendations.
Seniority
Senior, hands-on IC