Web Strategist
Core
Lead strategic direction for B2B tech client websites from discovery to launch, aligning projects with business goals and user priorities.
Role type
Senior Web Strategist
Builds
Strategic roadmaps and project plans for website redesigns, tech stack migrations, and bespoke web solutions
Domain
B2B Technology / Digital Product Strategy
Deliverable
product features
Required skills
Strategic planning, analytical thinking, problem-solving, information architecture design, user journey mapping, stakeholder management, cross-functional collaboration, project management, data interpretation
Preferred skills
Experience with full-scale redesigns, tech stack migrations, UI/UX principles, latest web design tools
Technologies
ScreamingFrog, Google Analytics, Hotjar, Slickplan, Figma
Responsibilities
Conduct stakeholder interviews to identify business goals and end-user priorities; perform website performance, content, and competitor research; define information architecture and user journeys; provide strategic input to design and development teams; manage project scope and transition to retainers
Seniority
Mid-Senior, hands-on IC