Principal Creative Director, AI Video
Core
Shape the future of AI-native creative production by combining advanced generative technologies with exceptional storytelling and visual craft to define how AI is integrated into video, motion, and design.
Role type
Principal Creative Director (AI Video)
Builds
Brand films, campaigns, and product storytelling that bring together traditional production techniques and generative AI.
Domain
Creative technology / Generative AI / Video & Motion
Deliverable
production ML models
Required skills
Creative direction, Generative AI tooling, Storytelling, Workflow design, Brand strategy, Visual craft, Responsible AI practices, Hands-on production
Preferred skills
Thought leadership on AI in creative production, Experience establishing AI creative practices within studios
Technologies
Generative AI tools, Traditional production technologies
Responsibilities
Define and lead the creative direction of AI-native video, motion, and design projects; Personally develop and produce creative work demonstrating generative AI capabilities; Create brand films and campaign assets combining traditional methods with AI-led workflows; Establish the creative technology stack and select generative AI tools; Design repeatable workflows and creative principles for the wider team; Identify strengths and limitations of emerging AI tools; Collaborate with creative leadership and teams to integrate AI-native practices; Champion responsible AI creative practices regarding likeness and disclosure.
Seniority
Principal, hands-on leadership