Social Media Specialist
Core
Develop and implement an organization-wide social media strategy, improve channel performance, and create a future-focused operating model for community engagement.
Role type
Social Media Strategy & Operations Lead
Builds
Organization-wide social media strategy, governance frameworks, content planning, and reporting systems
Domain
Corporate Communications / Digital Transformation
Deliverable
product features
Required skills
Social media strategy development, stakeholder engagement, project management, analytics and insights, content planning, governance framework design, cross-platform management, reporting framework design
Preferred skills
Digital transformation experience, organizational change management
Technologies
Social media platforms, analytics tools
Responsibilities
Lead the development and implementation of a new organization-wide Social Media Strategy; Review existing social media channels, governance frameworks, processes and performance; Analyse audience insights, engagement trends and channel performance; Plan, schedule and publish engaging content across multiple social media platforms; Enhance reporting frameworks, content standards, author guidance and channel management processes.
