Senior Customer Analyst
Core
Lead end-to-end customer analytics projects, designing test-and-learn frameworks, interpreting incremental lift, and translating data into loyalty and personalization strategy for retail and online environments.
Role type
Senior Customer Analyst (Data & AI)
Builds
Scalable, production-grade analytical workflows and actionable insights for marketing campaigns and loyalty streams.
Domain
Retail / Customer Analytics / Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced SQL, Python or R, DBT, Google BigQuery, Tableau, Test-and-Learn Experimentation, Incrementality Analysis, Data Modeling, Stakeholder Advisory, Data Governance
Preferred skills
Marketing activation platforms (Responsys, Salesforce Marketing Cloud)
Responsibilities
Lead the complete customer analytics lifecycle from problem definition to stakeholder delivery; Design and own statistically sound test-and-learn frameworks and incrementality models; Build and maintain automated data models on Google Cloud Platform; Translate complex campaign outcomes into clear strategic narratives; Establish trusted advisor relationships with Marketing and Commercial stakeholders; Coach and mentor mid-level and junior analysts.
Seniority
Senior, hands-on IC with mentorship responsibilities