Digital Content Lead
Core
Lead Supercars' digital content and social media storytelling to grow audience reach, deepen fan engagement, and increase the value of digital channels during live sports events and campaigns.
Role type
Senior leadership social media and digital content strategist
Builds
Social media campaigns, live event coverage, video content, and digital streaming experiences for motorsport fans
Domain
Motorsport / Live Sports / Social Media
Required skills
Social media strategy, live event content direction, team leadership, stakeholder management, video editing, Adobe Photoshop, creative writing, data analysis, platform algorithm knowledge
Preferred skills
Motorsport knowledge, experience in sport and entertainment, digital marketing expertise
Technologies
Adobe Photoshop, social media platforms, video editing tools
Responsibilities
Lead the Digital Content team and manage workflow for social, video, and commercial content; Define and own the digital content strategy and social media editorial approach; Direct live social media coverage during race weekends; Manage the digital content production budget and content calendar; Monitor and analyze content performance to optimize strategy; Collaborate with commercial partners to integrate content effectively
Seniority
Senior, hands-on IC with leadership responsibilities