Pr Manager
Core
Lead the development and delivery of Dymocks' PR strategy to build brand fame, strengthen reputation, and bring campaigns, books, authors, and experiences to life.
Role type
PR Manager
Builds
PR strategy, media coverage, brand storytelling, campaign launches, and influencer partnerships for a national retail bookseller.
Domain
Retail (bookselling) + Public Relations
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
PR strategy development, media relations, campaign management, brand storytelling, stakeholder management, agency management, budget management, issues management, news sense
Preferred skills
Experience in Australian media landscape, interest in books/culture/retail
Technologies
None stated
Responsibilities
Develop and deliver annual PR strategy and KPIs; build strong media relationships and secure high-impact coverage; manage media enquiries and issues; drive brand storytelling through books and authors; lead PR for major campaigns and events; build relationships with creators and influencers; track PR performance and report on coverage and sentiment; manage agency and partner relationships.
Seniority
Mid-Senior, hands-on IC
