Image Ad Designer
Core
Create compelling static advertisements for Meta platforms (Instagram, Facebook) for e-commerce brands, combining visual storytelling with direct-response marketing to drive conversions.
Role type
Image Ad Designer
Builds
Static ad creatives, UGC-style ads, carousels, and creative variations for Meta campaigns
Domain
E-commerce, Digital Advertising
Deliverable
product features
Required skills
Adobe Photoshop, Figma, Adobe InDesign, layout, typography, composition, visual storytelling, direct-response design principles, translating marketing hooks into visuals
Preferred skills
AI-powered image-generation tools, experience in beauty/lifestyle/consumer products
Technologies
Meta Ads, Instagram, Facebook
Responsibilities
Design conversion-focused static ads for Meta; research target audiences and purchasing triggers; translate marketing angles into visual concepts; create diverse ad formats (product-focused, UGC, carousels); collaborate with copywriters/strategists; develop new variations based on performance feedback; monitor emerging design trends
Seniority
Mid-level, independent contributor