Online Content Manager:in / Projektleitung Online-Redaktion (m/w/d)
Core
Leading the online editorial team for food brands, managing content strategy and execution across website, app, push notifications, WhatsApp, newsletters, and social media.
Role type
Senior Online Content Manager / Editorial Lead
Builds
Content strategy and execution for food brand websites, mobile apps, and social channels
Domain
Food & Beverage / Digital Publishing
Deliverable
product features
Required skills
Content strategy, multi-channel publishing, data-driven content curation, SEO fundamentals, conversion optimization, GA4 analytics, ClickUp project management, AI prompt engineering, German language proficiency
Preferred skills
Experience with CMS, newsletter and push notification systems, social media management
Technologies
GA4, ClickUp, CMS, Newsletter systems, Push systems, App systems
Responsibilities
Translate annual plans into weekly content schedules, optimize and publish recipes and articles, plan app pushes and manage WhatsApp and newsletters, manage Instagram editorial plan including Reels, correct recipes based on user feedback and verify health claims, analyze GA4 and Search Console data, coordinate with product, social, design, and other teams
Seniority
Senior, hands-on IC