Social & Creator Marketing Strategist
Core
Own end-to-end social media, content, and creator marketing strategy to scale brand awareness and growth across global and local markets.
Role type
Senior Social & Creator Marketing Strategist (hands-on IC)
Builds
Scalable content engine combining brand-owned content, UGC, and creator-led storytelling
Domain
FMCG / Consumer Health & Wellness
Deliverable
product features
Required skills
Social media strategy, content strategy, creator marketing, video editing, UGC management, influencer campaign management, AI tool application, project management, data analysis
Preferred skills
International brand experience, micro-influencer programme development, platform trend monitoring
Technologies
Instagram, TikTok, AI content tools
Responsibilities
Define channel priorities and content pillars; manage global content calendar; create, film, and edit in-house content; manage creator partnerships from outreach to reporting; develop micro-influencer and brand ambassador programmes; coordinate campaign logistics and asset management; manage community engagement; track performance KPIs and optimize strategies.
Seniority
Senior, hands-on IC