Junior Category Manager Travel Verticals (m/w/d) – Category Management / ab-in-den-urlaub.de
Core
Junior Category Manager supporting travel verticals (luxury, ski, city breaks, cruises) by connecting customer insights, seasonal trends, and content to drive repeat bookings.
Role type
Junior category manager (travel e-commerce)
Builds
Homepage category landing pages, newsletters, app content, and social media campaigns for travel verticals
Domain
Travel e-commerce and digital marketing
Deliverable
product features
Required skills
E-commerce or marketing experience, data analysis, Excel, web analytics (Google Analytics, Power BI, Tableau), CMS management, cross-functional collaboration
Preferred skills
Travel industry experience, English language skills
Technologies
Google Analytics, Power BI, Tableau, CMS
Responsibilities
Develop travel categories and create year-round customer touchpoints; Analyze customer behavior and booking patterns to derive recommendations; Support marketing in planning the tourism theme and action calendar; Select and curate travel destinations and content for digital channels; Manage content within CMS structures; Monitor offer quality and competitiveness; Create briefs for Product and Marketing teams; Collaborate with BI and Product on campaign effectiveness and A/B testing.
Seniority
Junior, 1-2 years experience