Social Media & Creator Partnerships Manager
Core
Lead online social media presence, community engagement, and creator partnerships to grow brand and community while executing affiliate programs for measurable revenue.
Role type
Social Media & Creator Partnerships Manager
Builds
Organic social presence, UGC, trend-led content, TikTok Shop, and affiliate-generated content for paid ads
Domain
Fitness industry + social media marketing
Deliverable
product features
Required skills
Creator/affiliate program management, social media strategy, UGC and short-form video creation/editing, community management, data analysis, fitness industry knowledge, brand tone understanding, multi-channel management
Preferred skills
Experience with TikTok algorithms, scheduling/analytics tools (Later, Sprout Social, Hootsuite), proactive ideation
Technologies
TikTok, Instagram, Later, Sprout Social, Hootsuite
Responsibilities
Own and grow organic social presence and community engagement; Set and drive content strategy across Instagram and TikTok; Create and publish high-quality social-first content including UGC; Run Creator & Affiliate program to drive revenue; Own social content calendar; Manage community engagement; Track performance and provide insights
Seniority
Mid-level, hands-on IC