PR- & Social-Media-Manager:in – Strategie & Umsetzung (m/w/d)
Core
Develop and execute a PR and social media strategy to make complex critical infrastructure topics understandable and visible to customers, the public, and potential candidates.
Role type
Senior B2B PR and Social Media Manager
Builds
LinkedIn presence, press releases, newsletters, and content for industry events
Domain
IT, Network & Communication Technology, Critical Infrastructure (KRITIS)
Deliverable
product features
Required skills
PR and corporate communication strategy, social media management, content creation, media relations, technical topic translation, event management
Preferred skills
NIS-2 and KRITIS regulation knowledge, cybersecurity awareness, existing media network
Technologies
LinkedIn, Email Marketing Tools
Responsibilities
Develop PR and social media strategy with target groups and KPIs, manage LinkedIn editorial calendar, create posts and press releases, build media contacts in the KRITIS/IT sector, translate technical developments into content, participate in events and recruiting content, monitor and report on campaign performance