Growth Marketing Lead (m/w/d)
Core
Owns paid acquisition end-to-end (Paid Social, Search, LinkedIn) and drives podcast growth and distribution for an independent digital journalism platform.
Role type
Growth Marketing Lead
Builds
Paid media campaigns, podcast growth strategies, and media distribution partnerships
Domain
Digital Journalism / Media
Required skills
Paid media strategy, creative testing, funnel optimization, data-driven decision making, cross-functional collaboration, stakeholder management, analytical thinking, hypothesis testing, budget management
Preferred skills
B2C/D2C experience, podcast growth expertise, media syndication knowledge
Technologies
Meta Ads, Google Ads, LinkedIn Ads, Apple Podcasts, Spotify
Responsibilities
Manage paid acquisition strategy and budget allocation across channels; Optimize campaigns based on KPIs like CAC, CPL, and ROAS; Develop strategies to scale podcast formats and reach new listeners; Build distribution through syndication and partnerships with other media; Establish test-and-learn logic for creatives and landing pages; Analyze cohort and channel performance to drive growth recommendations; Collaborate with Product, Data & BI, and Creative teams to increase reach.
Seniority
Mid-Senior, hands-on IC