Werkstudent Marketing (m/w/d)
Core
Support B2B marketing mix including performance marketing, content, events, and CRM for complex products.
Role type
Werkstudent (part-time student assistant)
Builds
Marketing campaigns, content, and lead management for B2B products
Domain
B2B Technology Marketing
Required skills
B2B marketing, campaign planning, content creation, social media management, CRM lead management, KPI analysis
Preferred skills
CMS (TYPO3, WordPress), Google Ads, Canva, AI tools
Technologies
TYPO3, WordPress, Google Ads, Canva
Responsibilities
Plan and execute communication campaigns for events and webinars; Conceive and implement online and social media campaigns; Create and maintain target-group-specific content for website, LinkedIn, Instagram, and newsletters; Support lead management and CRM data structuring; Analyze and report on KPIs from Google Ads and webinars to optimize marketing activities