Senior Social Media & Content Manager (w/m/d)
Core
Strategic and operational leadership of central social media channels to drive growth, community engagement, and brand visibility for Outdooractive's digital platform ecosystem.
Role type
Senior Social Media & Content Manager
Builds
Social media strategy, content formats, creator networks, and community activation campaigns for a global outdoor platform.
Domain
Outdoor recreation, travel, and digital media.
Required skills
Social media strategy, short-form video production, content creation, influencer/creator management, community management, data analytics, cross-functional collaboration, storytelling, trend analysis.
Preferred skills
International market localization, outdoor/sport culture affinity, experience with Instagram/TikTok/YouTube mechanics.
Technologies
Instagram, TikTok, YouTube, social analytics tools, video editing software.
Responsibilities
Define social media strategy and channel roles, develop recurring content formats and series, produce short-form video content, manage creator and influencer networks, analyze performance metrics to optimize content, and collaborate with Brand, Growth, and Product teams.
Seniority
Senior, hands-on IC