Creative Strategist (m/w/d)
Core
Transforming audience insights into high-converting ad creatives, organic social content, and direct-response landing pages for a D2C skincare brand.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Ad scripts, Reel concepts, and landing page copy for paid and organic acquisition.
Domain
D2C Skincare / Performance Marketing
Required skills
Creative strategy, copywriting, storytelling, psychological trigger application, trend scouting, testing frameworks, KPI analysis, AI tool utilization, brief management
Preferred skills
E-commerce/D2C experience, viral content sense, influencer marketing collaboration
Technologies
TikTok, Instagram, Meta, AI tools
Responsibilities
Manage ad angle backlog and write high-volume ad scripts; Develop Reel concepts to scale organic reach; Scout trends and translate them into creative angles; Execute structured testing frameworks to optimize Hook Rate, CTR, and CVR; Lead creative strategy and production by writing precise briefs for creators and editors; Build and utilize scalable AI-supported workflows.
Seniority
Senior, hands-on IC (via careerplan.io/jobs/2805729-creative-strategist-mwd-at-junglueck)