Meta Ads Specialist (f/m/d)
Core
Manage and scale Meta Ads campaigns on Facebook and Instagram to convert ad spend into measurable business results.
Role type
Meta Ads Specialist (Paid Social)
Builds
Paid-Social campaigns for E-commerce, Retail, Fashion, Lifestyle, and Consumer Brands
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads Manager, Google Analytics, Looker Studio, Shopify Analytics, ROAS, CPA, CPC, CPM, CTR, CVR, A/B Testing, Creative Testing, Pixel/Conversion Events, UTM Tracking, Attribution, Budget Management, Full-Funnel Strategy
Preferred skills
German language skills
Technologies
Meta Ads Manager, Google Analytics, Looker Studio, Shopify Analytics
Responsibilities
Plan, set up, manage, and optimize Paid-Social campaigns on Facebook and Instagram; Analyze campaign performance using KPIs like ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversions; Conduct A/B tests for creatives, audiences, copy, placements, and formats; Create regular performance reports for internal stakeholders; Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings; Collaborate with Brand Management, E-commerce, CRM, Content, and Creative teams; Brief and evaluate Paid-Social creatives from a performance perspective; Stay updated on Meta Ads best practices, platform updates, algorithm changes, and ad policies.
Seniority
Mid-Senior, hands-on IC